
Democratising dreams
What We Do
Head First is a passion project and a marketing agency dedicated to partnering with growing business owners on their journey to success.
Our core mission is to help you grow through a holistic approach that encompasses brand strategy and comprehensive marketing solutions. We believe that a strong brand identity is the foundation of any thriving business, including yours.
With our expertise in brand strategy, we empower our clients to gain confidence in their brand presence and marketing impact.
Who we are
Head First is a dynamic marketing and consulting agency founded by Laura Mai Gainor, a professional with a passion for creating more diverse, empathetic and inclusive businesses.
Do you need that extra push to kickstart your passion? Is your project one step away from taking off? Feeling stuck and need some guidance?
If that sounds like you, you’re at the right place.

Our Values
This is what we believe in and why we believe in it. If you're someone who believes in ethical business, doing everything with love, hard work, and community, than you're our ideal client and we'd love if you booked a call with us.
01
Be Ethical
"We do what's right so we can sleep at night"
We believe in being honest, even when it is hard. We lead with respect, trust & courage, and we expect the same from you.
03
Embrace Hard Work
"We love hard work because it gives us our perk"
We don't live to work, but working hard matters. It is key to success. We expect accountability and responsibility. We avoid making excuses and focus on overcoming challenges.
02
Act with Love
"We do everything with love, it's what keeps us above"
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We act with patience, kindness and generosity. We treat others the way we want to be treated. We expect the same from you.
04
Grow with Community
"We want to run far with our own, if you want to run fast, run alone."
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We will be there for you, and we expect you to be there for others. We believe the best way to rise up and stay there is together.

About Laura Mai
Laura's journey began as a business analyst at the award-winning branding firm, Blackbridge Communications. Laura's diverse background also includes serving as the Director of Voice ESEA, a UK charity dedicated to combating violence against East and Southeast Asian communities. Her work has been recognised widely, with appearances on ITV, shedding light on ESEA hate crimes.
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She currently serves as a freelance marketing, diversity, equity, and inclusion (DEI), and behavioral science consultant. Her portfolio includes experience as a behavioral psychology consultant at Desire Code, where she contributed to the advancement of behavioral science practices.
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A passionate public speaker, Laura has shared her insights with audiences at events such as the Youth Marketing Strategy Conference, and for companies such as People Like Us, Lloyds Banking Group, People in Law, Microsoft, and LFX. She is also a growing influence on social media platforms, specializing in TikTok, where she garnered an impressive following of 16k+ followers in just one year, all without any ad spend.
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In her free time, Laura is a multifaceted creative, a poetess, activist, and graphic designer, constantly exploring new hobbies and embracing fresh challenges.
